B-WARE Clothing

A clothing brand based out of North Shore Honolulu, the ideal is to combine the elements of street fashion and surf wear for people that love the culture of surfing. Under the direction of B-Ware founder Jim DiCarlos, B-Ware is slowly making big waves in the surf fashion scene. The three ads were published in Hawaii based magazine Contrast issues 1,2 & 3 as part of a campaign series that pays tribute to the “Where’s Waldo” theme.

Photography for each ad pictures by Aaron Yoshino